Friday, March 29, 2013

Car Detailing Trend in Delhi, Noida and Gurgaon



Car Detailing Trend in Delhi, Noida and Gurgaon

Car Detailing is a 30 Billion dollar Industry in the United States and is a relatively new trend in Asia, especially in India.

First let us look up what Wikipedia has to say about Car Detailing –
Car Detailing is to meticulously Clean, Polish, Buff and Protect all parts of a Car from top to bottom, inside and out, using specialist tools and products that would not be used by a typical car cleaner/car wash

This is a slightly modified version, but does the job. It captures the essence of what Car Detailing is about and what it entails.

In India especially in Delhi and surrounding areas like Gurgaon and Noida, Car Detailing is fast becoming a hot trend with Expensive Car Owners lining up for services like Paint Protection, Wrapping and Car Polishing. Some of the major players are constantly upgrading their service offerings with the end result that the quality and variety that they are able to offer can match their counterparts in the United States and Europe.

Products from Meguiars and 3M now command a healthy following from DIY car owners and Car Detailing professionals. It does not matter that a single Meguiars can of wax can cost upwards of 1500 Indian Rupees which is approximately 30-35 US dollars.

The presence of a large number of BMWs and Audis on Delhi, Gurgaon and Noida Roads has automatically forced Car Detailing Professionals to upgrade the products and machines they use as the care and maintenance of these brands cannot be done by local products and local car cleaners.

Car Detailing Packages start from 1500 Indian Rupees and can go upto 400000 for a Hi-End Car Wrapping Package.

Overall, even with the large number of spurious products and untrained self proclaimed car detailers around in Delhi, Gurgaon and Noida, the trend of Car Detailing is here to stay as –
a)      There are still 3-4 high quality and honest car detailing companies operating
b)      The consumers are much more aware of who is to be trusted and who not to, thanks to the internet and Social Media

A Consumer whether he/she owns a small or a big car has to be extra careful about this field but there are a few caveats that can help consumers not make expensive mistakes in having the wrong person detail the car and cause serious damage to the paint -

a) Make sure that the car detailer is not an individual but has a team on the ground
b) Make sure he/she is educated, paint protection is a serious and complicated procedure, anybody with intense training can do it, but it requires atleast some heavy duty technical knowledge to understand and apply, anybody saying "ho jayega" and "kar denge" is to be avoided
c) Stay away from local products, there is a thriving fake car care market in India and considering most car detailers are self proclaimed and have minimal experience in handling hi-end cars, they would by default use cheap and spurious materials which would earn them higher margins and when you would call them after a month, they would give you any silly reason as to why the paint faded or spots appeared all over the car body

From –
Car fanatic,
Excel Car Spa
Car Detailing Center

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